• Helping you to launch your new products or implement your company expansion plans.
  • Reviewing your current business and providing 'fresh eyes and ears' on your objectives.
  • Developing the optimal sales strategy, tactics and commercial structure. 
  • Working with you to deliver joint business planning with your customers.
  • Identifying new market opportunities and customers for your products or services. 
  • Training your employees (in any role) on commercial skills and how to talk 'fluent' retail.
  • Improving retail disciplines in your business (eg. Category Management).
  • Supporting  you with terms negotiations and new product listings with customers.
  • Providing you with market data, shopper research and business insights.
  • Increasing your Trade Marketing effectiveness and return on investment.
  • Operating on a retained basis as a Sales / Trade Marketing / Category Management resource.


The Deacan Partnership Ltd Unlocking Manufacturers Sales


CALL   +44 (0)1624 878808



  We provide Sales, Trade Marketing, Business Insights and Category Management expertise to start-up and established manufacturers and retailers.


  • Helping to launch your new business venture or retail expansion.
  • Reviewing your business from a total, category or sub-category level and providing 'fresh eyes and ears' on your sales objectives.
  • Providing Category Management expertise and optimal range analysis.
  • Undertaking availability and merchandising audits and providing in-store solutions. 
  • Providing shopper behaviour research and analysis.
  • Undertaking EPOS sales and promotional analysis and developing performance scorecards.
  • Operating on a retained basis as your category management resource.